Strand Market Update: Year-over-year Strand Sales Continues to Build Momentum

Strand at Headlands total sales topped $150 million in 2016 and have exceeded $82 million in the first seven months of 2017. Orange County’s final, and newest oceanfront community, The Strand at Headlands, continues to enjoy record sales — a recent oceanfront homesite recently closed escrow at $12 million followed by another oceanfront Strand property that sold for just under $12 million.
With only eight custom homesites remaining at The Strand, its record-breaking sales can be attributed to the law supply and demand — custom homesites outside The Strand in oceanfront private gated communities in Dana Point and Laguna Beach are almost nonexistent.
Building a custom beach home in The Strand’s gate guarded community comes with the added benefit of complete architectural freedom to build the home of your dreams and, among other benefits, all Coastal Commission permits in place, expediting the overall permit process.
Finally, one of the other reasons that The Strand has become Orange County’s most sought after beachfront neighborhoods is the access Strand owners have to its private, Beach Club with its pool/spa, lounge and fitness center providing every owner an oceanfront lifestyle. For a current list of all Strand sales and available homesites and homes go to

Reduced Price on Strand at Headlands Luxury Ocean View Estate in Dana Point

The Strand at Headlands just announced a $1 million price reduction on one its most luxurious ocean view estates — 3 White Water Lane. The French Riviera-style custom home overlooking the white sand beach at The Strand offers exceptional luxury amenities — from its dual-chef gourmet kitchen to its 15-seat home theater to its ocean view infinity-edged pool and spa, putting green and 2,100 sq. ft. garage — The Strand home offers unmatched luxury architectural detailing, sophistication and value.  Situated on The Strand’s “2nd row,” the home is just steps from the beach and The Strand’s oceanfront beach club.

3 White Water Lane — $11,950,000

• 7,545 sq. ft.

• 5 Bedrooms • 5 1/2 Bathrooms

• Temperture Controlled Wine Cellar

• Putting Green

• Panoramic Ocean view Roof Deck

• Elevator Service to All Floors

• 6-car Garage


Wine Down Wednesday at the Strand Beach CLub


Wine Down Wednesday

Every other Wednesday thru the end of August, Strand at Headlands owners, family and friends come together at the Strand’s fabulous oceanfront Beach Club to “wine” down with a refreshing glass of wine,  delicious appetizers from Craft House, one of Dana Point’s most popular new restaurants, and enjoy the cool ocean breezes Orange County beaches are so famous for. “Wine Down Wednesdays” is a way to welcome new neighbors to the community and reconnect with old friends. This week, August 3rd, the get-together takes place by the Beach Club’s pool. Enjoy!

The Strand at Headlands – 19 White Water Lane, Dana Point- Ocean View Custom Home Video

19 White Water Lane-Ocean View Custom Home Video

The latest Ocean View custom home to come on market is located at 19 White Water Lane, Dana Point, CA.  This Monterey-style custom beach home, situated at The Strand at Headlands just steps to the beach, affords a world class, relaxed lifestyle in Orange County’s final oceanfront community.  This two-story home showcases expansive ocean views, exquisite indoor outdoor living spaces and state of the art amenities.



Call the The Strand at Headlands sales office at 949-487-2500 to schedule your private viewing of this magnificent custom home.  We still have a limited number of lots available for those looking to build their own perfect custom beach house.


The Strand at Headlands Enjoys $70 million in Record-breaking Sales


5 White Water

The Strand at Headlands, Southern California’s final beachfront community, enjoyed a robust first half of 2015 with more than $70 million in sales

Sales included 11 panoramic ocean view homesites and two custom homes. One of the homes, a soft contemporary located on the 2nd row in the North Strand, broke Orange County records for the highest price-per-square-foot home not located on the oceanfront. The family who purchased the Chris Light designed home is from Australia and divide their time between Dana Point and Australia.

Buyers from Minnesota purchased the second home to sell this year at the Strand. The craftsman-styled beach home designed by Bob White, and located in the South Strand, sold for just under $6 million. The family searched the Southern California coast for their dream beach house and finally found it at the Strand.

Nine North Strand homesites and two South Strand homesites also sold. Two of the recent buyers were existing Strand homeowners, who bought a homesite and built, and now are building again, confirming the Strand’s excellent value.

The recent buyers said that they appreciated the Strand’s easy access to the Ritz-Carlton and St. Regis Resorts, Monarch Links Golf Course and its oceanfront private beach club, with its lounge, beachside pool & spa and state-of-the-art fitness center.

The Strand is set on 121 acres with miles of coastal trails and five coastal parks including its 32-acre Conservation Park.

Custom ocean view homesites range from $2.9 million to $14.750 on the oceanfront.

The Strand At Headlands is proud to support the Wounded Warriors.

Here’s an article that recently appeared in Dana Point: Wounded Warrior: How one man helped in Dana Point. Sanford Edward – Topix


The Wounded Warriors Made a Difference, Now It’s Our Turn.

Sanford Edward knows about contracts: Written and oral. Explicit and implicit. He should, he’s the President and Principal owner of one of the most successful real estate ventures in Southern California, The Strand at Headlands in Dana Point.

“I started my business with $11,000 of capital in 1991,” Edward said. “One of my guiding principles has always been that a person is only as good as their word.”

And it’s obvious that hard work, sacrifice, and dedication were instrumental to Sanford’s success, as he built one of California’s leading land development companies.

The ideas of sacrifice and dedication motivated Sanford to become a supporter of the Wounded Warriors program of the Dana Point 5th Marine Regiment Support Group, stationed at Camp Pendleton.

“After all, who makes a bigger sacrifice than those who put their life on the line for our freedom and liberty?”, said Edward.  They leave their families to defend the United States in combat operations about the world.”

“I’m proud to be a part of the Wounded Warrior contract,” Edward said.

That is why Edward and his company, Headlands Reserve, LLC sponsor the Wounded Warriors.  Peter Hammer, a former Marine who served in the Viet Nam war, serves as a Board member, said that Sanford has “always been there when it counts.”

“Everyone can make a difference in their own way,” said Hammer. “Earlier this year, a member of the Pro Football Hall of Fame raised money by walking more than 100 miles to Canton, Ohio. Others donate time. As a long-time supporter, Sanford Edward is there when we need him. He’s an example for others in the business community. Showing them how they can make a difference too.

SHOP LOCAL: Dana Point Nursery, A Garden Store Treasure for More Than 60 Years


Dana Point Nursery rests at the gateway to the city’s town center, just steps from the Strand at Headlands’ luxury beachfront community. Family owned since 1947, it is everything you dreamed a nursery should be without the Newport Beach Rogers Gardens’ fuss and frills (no offense intended). Part of the nursery’s magic comes from its owner Harry Otsubo, who celebrated his 100-year birthday last January. Over the years, the Dana Point icon has stood stedfast in his commitment to maintaining the small-town integrity and charm of his nursery and Dana Point. He held on to his nursery’s retro signage foregoing modern updates. He worked with Harry Chandler, the former owner of the Dana Point Headlands (now, The Strand at Headlands) and the Los Angeles Times to help preserve the town’s character. Several years ago, Dana Point honored the horticulturist with one of the town’s park named after him — The Harry Otsubo Community Gardens. Vegetable planting season is in full swing at Dana Point nursery. Customers can find a wide variety of tomatoes, peppers, onions, lettuce and herbs. 34100 Pacific Coast Hwy, (949) 496-5137.

SAVE THE DATE: 2014 Philharmonic House of Design at the Strand at Headlands From June 3rd to June 29th


The 2014 Philharmonic House of Design is in the spectacular oceanfront community of the Strand at Headlands in Dana Point. Orange County’s final beachfront community, The Strand epitomizes luxury living at its finest. The 2014 House of Design, currently in its final stages of construction, is an approximately 7,500 sq. ft. Mediterranean Modern masterpiece, featuring panoramic views of the Pacific from nearly every room. Nineteen premier interior designers have been invited to lend their vision and talent to create a stunning showcase.

There will be an onsite boutique featuring women’s clothing, jewelry, accessories, home décor and gourmet items as well as our Rooftop OceanView Café and Wine Bar, serving lunch and Thursday evening hors d’oeuvres.

Proceeds from the House of Design benefit the nationally recognized Youth Music Education Programs of the Philharmonic Society of Orange County. Tickets will be on sale in early March.  Visit for more information.

An article from San Diego about the Dana Point Headlands and Baby Beach

Dana Point Headlands near Baby Beach
Dana Point Headlands near Baby Beach

An article from San Diego about the Dana Point Headlands and Baby Beach

Baby Beach In Dana Point: A Clean Water Story

By Mick Pattinson

for San Diego County News

The Sierra Club gets all the glory. But if you want to meet the hardest of the hard core environmentalists, head down to what the maps say is Dana Point Harbor, but what the locals call “Baby Beach.”

That is where you will find the moms and dads on beach chairs chairs watching their youngsters frolic in the water — shallow and calm.

But not always clean. That is the way it used to be, anyway. Hell hath no fury like a parent who finds his children playing in dirty and dangerous water.

One of those dads was Sanford Edward, the owner and developer of The Strand at Headlands, a luxury real estate development adjacent to Baby Beach. Edward bought the property in 1998, hoping the water quality would improve by the time his first homebuyers moved in. Several years later, the water quality was better, kind of anyway. Maybe good enough for Mr. Edward the business man. But not Sanford, the dad.

“We knew when we started we could use the development to improve the quality of life in Dana Point,” Edward said. “So now instead of just one way of getting to Strand Beach, we have four. It has never been more well used. Ditto for our trail system and nature center. Great additions. But the thing we are most proud of is water quality, and how we helped improve it.”

There was a lot to improve: Several different public and private agencies issue report cards for water quality at beaches throughout the region. For Baby Beach, let’s just say this: There were way too many F’s and not enough A’s.

Finish reading here: Dana Point Headlands and Baby Beach from the San Diego County News: Baby Beach In Dana Point: A Clean Water Story


The Register talks about Sanford Edward, the Strand at Headlands and Baby Beach in Dana Point

Baby Beach at the Strand at Dana Point Headlands
Baby Beach at the Strand at Dana Point Headlands

The Register talks about Sanford Edward, the Strand at Headlands and Baby Beach in Dana Point.

OK: So the Good Book says pride is the one great sin.

Or maybe that was my cousin Jimmy. Either way, we cannot help but feel proud of our owner Sanford Edward for his role in getting Baby Beach back on the list of clean breaches in Orange County.

Hooray. Here’s the article from the Register.