Strand Market Update: Year-over-year Strand Sales Continues to Build Momentum

Strand at Headlands total sales topped $150 million in 2016 and have exceeded $82 million in the first seven months of 2017. Orange County’s final, and newest oceanfront community, The Strand at Headlands, continues to enjoy record sales — a recent oceanfront homesite recently closed escrow at $12 million followed by another oceanfront Strand property that sold for just under $12 million.
With only eight custom homesites remaining at The Strand, its record-breaking sales can be attributed to the law supply and demand — custom homesites outside The Strand in oceanfront private gated communities in Dana Point and Laguna Beach are almost nonexistent.
Building a custom beach home in The Strand’s gate guarded community comes with the added benefit of complete architectural freedom to build the home of your dreams and, among other benefits, all Coastal Commission permits in place, expediting the overall permit process.
Finally, one of the other reasons that The Strand has become Orange County’s most sought after beachfront neighborhoods is the access Strand owners have to its private, Beach Club with its pool/spa, lounge and fitness center providing every owner an oceanfront lifestyle. For a current list of all Strand sales and available homesites and homes go to

Sales Surge at The Strand in January

TH_23AUG13_010 resized- Copy

The Strand at Headlands in Dana Point has earned bragging rights for selling more than $54 million in luxury homesites and homes in January. The new sales include an oceanfront Hamptons-inspired Cape Cod that closed escrow on January 14th for just shy of $20 million and seven ocean view homesites. One wealth manager, and Strand owner, attributed the surge in new sales to the recent correction in the stock market and the shift from equities to hard assets.

The Strand’s Director of Sales Jeff Golden, who has more than 30 years in luxury land and new home sales, credits this extreme uptick in Strand sales to a very simple supply-and-demand economic principle. “The Strand is the best kept secret in Orange County. There’s nothing like The Strand anywhere along the Southern California Coast,” said Golden. “As people start to discover or rediscover The Strand, they start to understand The Strand’s tremendous value and the scarcity of large vacant oceanfront homesites in a new beach front community. Strand homesites are going fast.”


31 Beach View

The Strand at Headlands continues to break sales records with the recent sale of a $13.5 million Hampton-style home located in Orange County’s final beachfront community. The home, that sold for more than $2,000 per square foot is the second home on the 2nd row within the past few month to close above $2,000 per square foot. This most recent also sets a new record for “2nd row” homes at the Strand.

This recent sale brings the 2015 sales total to more than $90 million, confirming that the Strand continues to be Orange County’s most sought after, and valuable, oceanfront community.  Check out the latest Strand listings and sales info here.

The 5 bedroom, 5 1/2 bathroom home, situated just above the Strand’s luxury private oceanfront Beach Club, enjoys amazing white sand, white water views.    Constructed in 2014, the home features an elegant ocean view entry and a Great Room with high ceilings and folding doors that lead to an outdoor living area with stunning views of the Pacific. The home’s chef’s kitchen features Sub Zero, Wolf and Miele appliances. There is a formal dining room just off the kitchen and a lovely outdoor patio area off the living room for entertaining al fresco on warm summer nights. Upstairs, the ocean view Master Suite boasts a fireplace, elegant bathroom and an enormous walk-in closet with built-in cabinetry. The home enjoys ocean views from nearly every room including its posh roof top deck.

All Strand properties feature incomparable ocean views, 24-hour, guard-gated security, an oceanfront private Beach Club, five public parks and three miles of surrounding trails.  For a private tour call the Strand Sales office at 949-487-2500, sales office is open daily 10 AM to 5 PM.

Homesites range from $2.975 to $14.750.

The Strand at Headlands Enjoys $70 million in Record-breaking Sales


5 White Water

The Strand at Headlands, Southern California’s final beachfront community, enjoyed a robust first half of 2015 with more than $70 million in sales

Sales included 11 panoramic ocean view homesites and two custom homes. One of the homes, a soft contemporary located on the 2nd row in the North Strand, broke Orange County records for the highest price-per-square-foot home not located on the oceanfront. The family who purchased the Chris Light designed home is from Australia and divide their time between Dana Point and Australia.

Buyers from Minnesota purchased the second home to sell this year at the Strand. The craftsman-styled beach home designed by Bob White, and located in the South Strand, sold for just under $6 million. The family searched the Southern California coast for their dream beach house and finally found it at the Strand.

Nine North Strand homesites and two South Strand homesites also sold. Two of the recent buyers were existing Strand homeowners, who bought a homesite and built, and now are building again, confirming the Strand’s excellent value.

The recent buyers said that they appreciated the Strand’s easy access to the Ritz-Carlton and St. Regis Resorts, Monarch Links Golf Course and its oceanfront private beach club, with its lounge, beachside pool & spa and state-of-the-art fitness center.

The Strand is set on 121 acres with miles of coastal trails and five coastal parks including its 32-acre Conservation Park.

Custom ocean view homesites range from $2.9 million to $14.750 on the oceanfront.

SAVE THE DATE: 2014 Philharmonic House of Design at the Strand at Headlands From June 3rd to June 29th


The 2014 Philharmonic House of Design is in the spectacular oceanfront community of the Strand at Headlands in Dana Point. Orange County’s final beachfront community, The Strand epitomizes luxury living at its finest. The 2014 House of Design, currently in its final stages of construction, is an approximately 7,500 sq. ft. Mediterranean Modern masterpiece, featuring panoramic views of the Pacific from nearly every room. Nineteen premier interior designers have been invited to lend their vision and talent to create a stunning showcase.

There will be an onsite boutique featuring women’s clothing, jewelry, accessories, home décor and gourmet items as well as our Rooftop OceanView Café and Wine Bar, serving lunch and Thursday evening hors d’oeuvres.

Proceeds from the House of Design benefit the nationally recognized Youth Music Education Programs of the Philharmonic Society of Orange County. Tickets will be on sale in early March.  Visit for more information.

Orange County’s Final Oceanfront Community Continues to Break Sales Records!

Orange County’s Final Oceanfront Community Continues to Break Sales Records!

Remember when Laguna Beach used to be the “it” place to build or buy your dream beach house? Based on recent sales at The Strand at Headlands, those days are long gone!  A custom oceanfront home recently sold at the Strand for more than $22 million.  The Pacific Island-style home rests just 20 ft. above Strand Beach and has direct access to one of Southern California’s best surfing beaches – the sunset, that sinks behind miles of liquid blue, simply take your breath away.

This recent sale caps a spectacular two months for The Strand. In April and May, the project sold 14 ocean view and beach front lots that shatter the old record of $16.250 million for a single family home (which also occurred in the Strand). It sets a record high for both the City of Dana Point and South Orange County.

All of the homesites are walking-distance to the Strand’s luxury 9,000 sq. ft. oceanfront Beach Club. The private Club, with its relaxed dining lounge and bar, state-of-the-art fitness center and waterfront swimming pool, ensures that all Strand residents experience a “front row” life-style.

It seems like every day a new family is discovering the Strand at Headlands, a stones throw from Laguna Beach but paradise found for its future residents.

Come visit The Strand for a tour today.

The Strand at Headlands Sales Office
33971 Selva Road, Suite 100
Dana Point, CA 92629
T. 949.487.2500

Sales at The Strand at Headlands are on fire! Nine custom ocean view homesites sold in eight days. Crazy!

Yet, it’s not too crazy when you consider all of the benefits and amenities you get when you build your dream beach house at the Strand. The Strand is located just a stone’s throw from the luxurious Ritz-Carlton Laguna Niguel and sits on one of the best surfing beaches any where south of Laguna Beach. Another reason buyers love The Strand is the streamlined permitting process.  All permits, including all Coastal Commission approvals, are in place, which means the new buyers can break ground within as little as 120 days after closing escrow.

Finally, The Strand project includes 121 acres, 118 custom home sites, a 2.8 acre ocean front hotel site, and a 1.6 acre commercial center site.  The project has become magnet because of its 68 acres of parks and open space, including the 30 acre Conservation Park that sits atop the historic Dana Point. The parks and open space are connected by three miles of public coastal hiking trails, making The Strand one of the most popular destinations for people living in south Orange County.

If a person has ever dreamed of owning a beach front home, The Strand at Headlands is the last opportunity to do so within a planned community that features all of the amenities people have come to expect.

Come visit The Strand for a tour today.

The Strand at Headlands Sales Office
33971 Selva Road, Suite 100
Dana Point, CA 92629
T. 949.487.2500

Dana Point Home Sales Up 48% Over This Time Last Year

Dana Point Home Sales Up 48% Over This Time Last Year

Dataquick is reporting a marked increase in home sale activity throughout Orange County. Sales in all Beach towns were up 37% compared to a year ago.

Dana Point + 48%

Laguna Beach + 91%

Newport Beach + 49%

San Clemente + 37.5%

While prices are remaining fairly flat to slightly increasing, the number of sales has increased substantially. This reportedly will decrease inventory and days on market, and begin to have an affect positively on pricing. The bottom line is the market is heating up in Orange County and The Strand at Headlands and the current incentives is an incredibly attractive option. Featuring custom homesites with architectural freedom, 70 acres of park and open space, miles of white sand beach, and a Beach Club with, lounge, lockers, pool, spa and a state of the art fitness center. The Strand at Headlands is a once in a lifetime opportunity for true Southern California beach living.

Visit our website at or follow us on Facebook. Our sales office is located at 33971 Selva Rd, Dana Point, CA 92629. Open daily 10-5, 949-487-2500.

Oceanfront Land Selling Quickly

Oceanfront Land Selling Quickly

Our new release of value priced homesites combined with current incentives has been a huge success! With a small selection of oceanview homesites released with new prices and incentives we have sold 2 homesites in the last 60 days! Custom Homesites are starting at $1,650,000 – this is an opportunity not to miss:

We are pleased to offer a remarkable selection of oceanview homesites with significant savings and incentives offered for a limited time:

• 10% discount off list price if you close escrow within 21 days on select homesites

• $50,000 credit at The Ritz-Carlton, Laguna Niguel.

• $50,000 architectural design credit

The Strand at Headlands is Southern California’s last untouched coastline in the California Riviera. Located only minutes from Laguna Beaches finest resorts, arts, shopping and dining experiences, The Strand offers ocean views from Laguna Beach to Palos Verdes and oceanfront custom homesites, it is also the only beachfront community where you can build in any architectural design you choose, and offers a magnificent 9000 Sq. Ft. Beach Club on the oceanfront with lounge, bar, pool, spa and panoramic view fitness center.

Schedule your visit today at 949.487.2500.
posted: May 31, 2012