The Strand Realty offers clients unmatched resources and experience. Our team has sold the highest-priced real estate in the surrounding area.
Our sales team is headquartered at our Sales Gallery seven days a week, working South Orange County residents who want to sell their homes, Strand residents, and prospective buyers interested in the area. Because we actively engage with buyers and sellers every day, we understand the region’s unique selling propositions and intrinsic value, and can passionately communicate its value to high net worth buyers.
We have successfully sold these properties through a combination of extensive experience in resort real estate, disciplined business practices, and a comprehensive, integrated strategic sales and marketing plan targeted to an affluent audience as well as the luxury broker community:
- The Strand OC Website and Blog (strandoc.com): The go-to site for luxury oceanfront property information
- The Strand Beach Club: Luxury broker events, high net worth prospect events, philanthropic events, and Strand owners’ “friends and family events” provide quality referrals for local properties
- Luxury Hotel Resort Partnerships and Incentive Programs ( Monarch Beach Resort and Ritz Carlton)
- Database of more than 2,500 high net worth prospects generated over 10 years
- Database of San Diego, Orange County, Los Angeles & Silicon Valley’s top brokers
- Database of luxury builders and architects
- The Strand’s Social Media channels – Friends with Strand owners and high net worth prospects
- Professionally designed branded brochures, print advertisements, press releases, advertorials, direct mail campaigns and more
- The Strand Report – a biannual report on the local market
As technology has evolved, so has lead generation. For decades, real estate industry marketing communications were focused mostly on print advertising and direct mail. While these mediums are still effective, online media has opened a path to a truly global marketplace.
We generate leads by engaging qualified buyers in a meaningful dialogue through multiple platforms and strategies including (but not limited to):
- Property website with details, features, community highlights, photo galleries, videos with data capture and lead generation
- Property listing on highly optimized Strand Realty website with Adword and online banner ad campaigns
- Robust E-mail campaigns that position specific messaging to various databases
- Real Estate websites: Zillow, Trulia, Homes.com, Realtor.com
- Social Media: Facebook, Instagram, LinkedIn, Vimeo, YouTube
- Professionally produced property videos and photography
- Direct mail campaigns targeting our specific demographic in multiple regions
- Print advertising in major publications such as Orange County Business Journal and L.A. Times with property highlights
- Editorial opportunities through real estate publications for both print and online publications
- Special events elegantly and strategically coordinated to position property, community and lifestyle through an experience unlike no other
- Personal outreach and networking through community and industry events and communications
The Strand Realty’s Sales Gallery is where your property is introduced to buyers every day of the week. We can display and utilize brochures, photography, floor plans, and renderings during each sales presentation.
Our center is open seven days a week to capture walk-in traffic as well as scheduled appointments. In essence, we host an open house daily. Our room-size topographical model, vicinity map, lifestyle displays, and brochures acquaint buyers with all the local amenities, as we believe that the lifestyle of Southern Orange County is most important.
- The Strand Realty hosts Open Houses and Property Tours daily